1. Different application targets
Trademark, as a mark of goods or related service,can only be used for real goods or service, while Keyword, as a mark of online enterprise users, can only be used online.
2. Different Identification base
The identity of Trademark comes from its conspicuously. When the legal entity is different or operating different products or services, two or more same trademarks can be registered at the same time?. While the identity of Keyword depends on its uniqueness. No matter what type of the business the legal entity is operating and no matter whether they were in a different countries or regions, they can not register the same Keyword.
3. Different exclusivity base
The exclusivity will loss when Trademark is apply to the different types of merchandises or services, or beyond the boundary of the registration applied, or beyond the valid period of registration. While Keyword has neither territoriality nor timeliness restrain. As long as the maintenance fees be payed timely, it can exclude the other Keyword that registered or will be registered indefinitely and globally.
4. Different registration principles
Different countries have different trademark registration principles, some countries adopt ¡°first registration, first get¡±, Some countries adopt ¡°first use, first get¡±, the rest countries adopt the mixed principle. The Keyword registration principle is ¡°first registration, first get¡±, the corporates can¡¯t use it on the internet unless register it.
5. Different procedures of register
The trademark registration is respectively carried out by various countries or local Specialized agency based on the local laws independently. Examination of Trademark Registration is only limited to the country or the area, it is possible that two corporates share the same trademark. Keyword registration is carried out by the registration centers in different countries on the same internet, the corporate can¡¯t register the Keyword unless it is available. Therefore, the Keywords which have been registered are unique worldwide. It never happens that two corporates share the same Keyword.